Wednesday, September 29, 2010

Blogging is the way of life

In a recent statement by the Malaysian Information, Communication and Culture Minister  Datuk Seri Dr Rais Yatim  comfirms that there are two million bloggers in Malaysia. With a population of almost 26 million, that would estimate 7.7 million Malaysians are bloggers.

According to Synovate a global market research company, they have concluded that the youths in Malaysia are active bloggers with the percentage of up to 48%. Most of them spend a portion of their time blogging. 38 per cent spend a portion of their time reading blogs without making any comments while 22% of them both read and make comments on blogs.

“Malaysians in general have embraced blogging and bloggers alike as a way of expressing themselves. A total of 21% of Malaysian youngsters create and update their blogs regularly and this figure is expected to rise,” Synovate Malaysia managing director Steve Murphy added.

These blogs mostly contain their social life events and currently it has become a trend whereby the bloggers are competing for viewer's to gain popularity.Organizations such as NuffNang and Advertlet has come to notice of this whereby they propose to bloggers to put up the company's banners/ advertisement, by doing so the organization will pay a certain amount to the blogger for each viewer that views his/her blog.
In Malaysia and most countries, social blogs prevail for example:
  • http://kennysia.com/ (Malaysia)
  • http://www.kinkybluefairy.net/ (Malaysia)
  • http://xiaxue.blogspot.com/ ( Singapore)
  • http://clapbangkiss.xanga.com/ ( Singapore)

Their blog contents contain up to date current affairs, alternative views, social life issues, events and also creating advertisement for sponsors who subsidize products, cash, and event invitations.

Even though Malaysia is in FACT a beautiful country, political issues still shadow's it's citizens over certain information. Therefore these blog  do have alternative update and views towards the current issue which can be of positive or a negative information which varies to different audiences.

This trend is becoming a money making business where earning money, gaining information/ knowledge and being hip just by your fingertips at home.

Reference

  1. Julian, H 2010, How many malaysian blogs are there?, Viewed 28th September 2010,http://julianhopkins.net/index.php?/archives/293-How-many-Malaysian-blogs-are-there.html
  2. The Star Online 2009, Survey: 45% of Malaysian youth use Internet over other media, Viewed 28th September 2010, http://biz.thestar.com.my/news/story.asp?file=/2009/4/8/business/3651619&sec=business
  3. Sysomos 2010, Inside blog demographics, Viewed 28th September 2010, http://www.sysomos.com/reports/blogg

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